“Quick understanding of complex matters
through sketches”
TRENDSKETCHING
As “TrendSketches”, I refer to my analog and digital drawings that make complex issues, strategies and ideas easy understandable at a glance. They bring information to the point in easy-to-understand and easy-to-remember way.
Trendsketches are usually developed in an iterative process. You explain your challenge so that I can understand what it is about. I estimate the required working time and suggest a suitable format.
If we agree, I’ll create a first draft, based on which the TrendSketch will be developed in multiple loops according to your feedback.
VIRTUAL GRAPHIC RECORDING
I support remote-workshops, and web-conferences via analog and digital Graphic Recording. The visual protocols help the participants – especially in the challenging collaboration at a distance – to better understand the presented and discussed topics, ideas and questions and to come to common solutions.
Analog virtual Graphic Recording means that I draw on paper with pencils. My drawing board is filmed and streamed live. With the familiar function of screen sharing, my live image is shared with all participants in a web conference (e.g. in Zoom, Skype or WebEx), viewed and discussed together. This creates a common image on the screens and in the minds of all participants. After the final graphic preparation, I photograph the final image so that you receive a high-resolution digital photograph for your use.
Digital virtual Graphic Recording means that I draw on a Wacom tablet and create the visual protocol in Adobe Illustrator as a vector graphic. During the web conference, my screen is shared and the drawing surface is visible to everyone. The final file can be digitally shared or printed without loss of quality.
EXPLANATION VIDEO AND PREZI DESIGN
Explanation Videos are about two minutes long, drawn and animated Videos. They show in an understandable and entertaining way, what your company is about or how your product and processes work.
Prezi Presentations are the alternative to powerpoint. They help your audience to get the context of your story by following a clear visual path.
Nowadays, information has to stand out from the crowd so as not to sink in the flood of data.
Explanation Videos and Prezi presentations are ideal for catching the attention of a target audience and conveying knowledge in an easy way.
TRAINING - DIY TRENDSKETCHING
The proven one-day training “DIY TrendSketching” provides knowledge and skills to create sketches on paper that make information easy to understand and noticeable.
You will learn how to use your own visual library to create images that will make your thoughts understandable – for instance to better present an idea.
Verbal information can be understood much better when it is supported by visuals. The molecular biologist John J. Medina states that supportive visuals make an audience remember 65% of the presented content; without visual support this would be only about 10%. (Source: http://www.brainrules.net/vision)
GRAPHIC RECORDING
I support workshops, discussions and conferences via analog and digital Graphic Recording. The visual protocols help participants to better understand and remember the presented and developed subjects, ideas, questions and solutions.
Analog Graphic Recording means, I draw with pens on paper (or foam board, wall, etc) and take a photography of the final Graphic recording – so you keep the original and receive a picture of it.
Digital Graphic Recording means, I draw on a Wacom Tablet and create the visual record in Adobe Illustrator as a vector graphic which can be shared digitally or printed without degradation.
WORKING EXAMPLES
GRAPHIC RECORDING
ANALOGUE AND DIGITALTRENDSKETCHING
FROM SMALL SKETCHES TO BIG PICTURESEXPLANATION VIDEOS
STYLE EXAMPLESABOUT ME
Anna Luise Sulimma
Since April 2009 I am working independently as TrendSketcher. I visualize information to make it easy understandable and noticeable at a glance.
I offer 10 years of professional experience in visualizing ideas, processes, complex relationships, strategies, change stories and visions for various clients and industries.
In hundreds of projects I have gained deep insights in the challenges of lean, change and innovation management, corporate culture, digital transformation and much more.
I am a natural born visual thinker and a careful listener. I read between the lines and ask the right questions to understand any subject.
I love dealing with new topics and understanding relationships and big pictures.
I offer a lot of experience, open-mindedness and a drawing hand to make your topics visible and thus easy to understand and communicate.
SHORT CV
Since 2009 – Independant worker as TrendSketcher
I created the concept for my profession as TrendSketcher as part of my master thesis in which I dealt with the topic “information visualization” amongst others.
2009 – Awarded as the “Upcoming Talent” of the Twoty 2009 (Trendwatcher of the Year Awards, SecondSight Magazine)
2009 – Final Degree Master of Arts in Fashion Strategy, ArtEZ Artschool Arnhem, The Netherlands
2007 – Final Degree Bachelor of Arts in Fashion Design, Hochschule Reutlingen, Germany
2004 – University Entrance Diploma, Friedrich-Dessauer-Gymnasium, Frankfurt am Main, Germany
1985 – Born in Frankfurt am Main, Germany
First TrendMap during Master’s Degree (2008)
REFERENCES
CLIENTS
Audi AG
Bayer AG
BASF SE
Berliner Volksbank
BMW AG
Capgemini Deutschland Holding GmbH
circ gmbh & co. kg
Daimler AG
Deutsche Bahn AG
Deutsche Lufthansa AG
Deutsche Telekom AG
DER Touristik Deutschland GmbH
Deutsche Bank AG
DHL GmbH
Die Familienunternehmer e.V
Digitas LBi
DZ BANK AG
epmedia Werbeagentur
EVO AG
EWE Netz GmbH
Flughafen Amsterdam Schiphol
Flughafen München GmbH
Hochschule Neubrandenburg
KEY VALUES GmbH
Linde AG
Lumics GmbH
Main Incubator GmbH
MLP Finanzberatung SE
Provadis Partner für Bildung und Beratung GmbH
R+V Versicherung AG
Seminare & Beratung / Dr. Eva Brandt
SMA Solar Technology AG
Stadt Frankfurt
Unity AG
VDMA e. V.
Zebralog GmbH & Co. KG
…
CLIENTS
Audi AG * Bayer AG * BASF SE * Berliner Volksbank * BMW AG * Capgemini Deutschland Holding GmbH
circ gmbh & co. kg * Daimler AG * Deutsche Bahn AG * Deutsche Lufthansa AG * Deutsche Telekom AG
DER Touristik Deutschland GmbH * Deutsche Bank AG * DHL GmbH * Die Familienunternehmer e.V * Digitas LBi
DZ BANK AG * epmedia Werbeagentur * EVO AG * EWE Netz GmbH * Flughafen Amsterdam Schiphol
Flughafen München GmbH * Hochschule Neubrandenburg * KEY VALUES GmbH * Linde AG * Lumics GmbH
Main Incubator GmbH * MLP Finanzberatung SE * Provadis Partner für Bildung und Beratung GmbH
R+V Versicherung AG * Seminare & Beratung / Dr. Eva Brandt * SMA Solar Technology AG * Stadt Frankfurt
Unity AG * VDMA e. V. * Zebralog GmbH & Co. KG
…
CONTACT
Anna Luise Sulimma
Peter-Fischer-Allee 23
65959 Frankfurt am Main
Deutschland
***
EMAIL: anna@trendsketcher.de
MOBILE: +49 (0) 176 637 888 47
OFFICE: +49 (0) 69 173 209 540
FAX: +49 (0) 69 173 209 549
* Note on encrypting emails *
In addition to end-to-end transport encryption for sender-to-recipient email (using the Transport Layer Security (TLS) / Secure Sockets Layer (SSL) encryption protocol), I also offer end-to-end content encryption via OpenPGP. Feel free to share your public key with me if you want to use content encryption.
“I create sketches that make complex matters, strategies and ideas easy understandable
at a glance.”